Portfolio for Steven King

Steven King
Senior technologist with 20 years of software design and development experience.

Software Design

I use iterative models and mindmaps to capture use cases and requirements... this content becomes input for
rapid UI prototyping tools that allow efficient design of user interfaces for enterprise web applications and social business software.
Recently won a national award from a panel of senior VC executives for my social software designs
Created substantial Web 3.0 intellectual property: social document workflow applications,
social transaction management systems and social knowledge management platforms

Rapid UI Builder LivingPapers Social Supply Chain Social Care Circles Book Launch

Development and Integration

Build LAMP/.NET platforms for social networking, communities, knowledge engines, social workflow, social CRM, social supply chain,
Created 100+ high-end commercial web sites, 1996-present
Designed and installed 250+ production distributed processing systems, 1981-present
Designed and installed the first internetworked systems in the US Capitol building and adjoining Congressional buildings in Washington D.C., 1986

Writing and Consulting

Technology consulting, market planning and product positioning for Microsoft, Intel, HP, IBM, Cisco, Booz Allen, AMD, Motorola, Gateway, McGraw-Hill, CMP
Define strategic security architectures for enterprise and carrier infrastructure, including converged defense-in-depth security programs
Have published 100+ articles and columns for an international audience of IT/network professionals, 1987 - present
Wrote internationally published white paper on next-generation Internet protocols (sponsored by Nortel and accepted as informational RFI by IETF), 1999
My paper on Spiraplex strategies for surviving with socio-technical project complexity
will be published in organizational learning handbook by Routledge 4Q 2010

Original writing, white papers, in-depth guides, articles, annual reports, collateral:

I wrote these strategic reports and positioning papers, and conducted related
field work, research and industry analysis:

Cisco IBC Broadcast Conference - promotion, video, literature, booth Worked with senior Cisco product managers to create positioning, messaging Created short copy for signage and branding of booth Produced content for collateral, data sheets, presentations, Wrote video script; worked with art director on story boards Created online email promotion content strategy Brochure sample
Cisco Real Broadband - online knowledge-site and DVD Produced content, messaging and site organization Created vertical market versions of content Worked with art director to produce supporting DVD Wrote script for DVD Storyboard sample 1 Storyboard sample 2
Microsoft-HP - joint global integrated marketing program Designed front-end research study (Roper/NOP) Created advertorial content working with product managers Managed microsite content creation Managed banner ads and online promotion work Created content for opt-in participants Advertorial sample (1 of 4)
Intel - knowledge leadership campaign Worked with Intel executives on campaign content and positioning Interviewed top engineers and product managers Supervised production of creative for InfoWeek and microsite Content covered distributed computing, CRM, SCM, ERP and BI Intel-InfoWeek insert
Intel messaging hierarchy - guide for marketing, sales and channel Worked with Intel executives to standardized messaging Wrote 100 page internal message hierarchy doc Customized messaging for various vertical markets Created messaging scenarios for specific products and business units
Remoba wireless services - collateral, messaging, identity Created B2B launch content Organized and refined key messaging Wrote collateral / data sheets Short copy, taglines, typography, layout
MCI managed data center services - integrated campaign Worked with MCI executives to VP level on positioning Wrote long and short copy for print advertisements Created print/web/event campaign Chose keynote speakers (Gartner, Meta, Yankee) Created event promotion and telemarketing scripts Wrote advertorial and microsite content Print advertising unit 1 - CIO Magazine Print advertising unit 2 - CIO Magazine
Soho Telecom - e-commerce site Created the web architecture for this B2B ecommerce site Commissioned and edited web content Managed online ad campaigns Supervised search optimization and placement Brand identity, logos, typography, color palette Wrote short copy for web site and branding
Wilson Miller marketing agency - custom marketing research and analysis Wrote backgrounders for this agency's pitch process Researched Dell, Verisign, Sonus, Omnetica, etc Created insights into competitive landscape Provided messaging and positioning strategies Researched market segmentation and demographics
Gateway Computers - IT makeover contest for SMBs Created online contest for small businesses Designed web presence for contest Designed series of editorial marketing advertorials Print-to-web promotions and advertising
Teleconnect International - B2B and B2C calling cards Created product/company identity, tags, names Managed print and online advertising/media program Viral promotions using ethnic groups and demographics Contests, demand generation, scratch-and-win campaigns Produced incentives, offers, collateral for dealer channel Style guide
First Telecom - full range of online marketing and promotions Managed creation of large B2B and B2C ecommerce site Developed online pricing tools and interactive content Designed in house banner ads and advertising Email campaigns, contests, sweepstakes Opt-in newsletters, forums, CRM Viral program to accelerate word of mouth business Online style guide
Various multimedia tools and tutorials ( See web section below for more samples) Staples online decision tool Telematic Java game tutorial Various JavaScript pricing and purchase assistant tools Produced videos for commercial and artistic venues Numerous streaming video projects
Event management and editorial promotion campaigns The New SNA conference, NYC - brochure, adverts, direct mail MCI executive conference - speaker management, telemarketing scripts, microsite First Telecom B2B customer seminars - print ads, direct mail, affinity marketing Editorial marketing: Designed in-depth campaigns for these vendors: IBM, Sun, Oracle, Microsoft, Sybase, AMD, NetIQ